Packaging design like all communication has everything to do with context and experience. It is similar to a museum displaying an object.
A good exhibition provides context or a “meaningful box” in which artifacts are viewed. That box often tells a story that speaks to the artifact(s) maker, use, message, appearance/visual form and/or cultural associations/meaning(s).
Every object is a sign that exists in a network of meaning. A display or package protects the object while interpreting the object by uncovering connections.
Think of it as a frame. What do you want the viewer to see? For the purposes of this project, a package is two things at once: The material means by which an artifact is brought to the attention of a viewer and the interpretive means by which an artifact’s meaning is contextualized and elucidated. It is impossible to bring an artifact to the attention of a viewer without some kind of display. The forms of display (packaging) always play some measurable role in shaping the meaning and interpretation of the object inside.
Activity
To create a new dvd package for the Criterion collection's new eclipse line that focuses on producing budget-priced, high quality editions of hard-to-find films for young audiences.
Parameters
You must use the template provided (on the server in the movies & template folder)
You must use only two colors (spot or pantone pms) plus black
You cannot use any images from the film
You must use the following text: (choose one film)
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Playtime, a film by Jacques Tati
Jacques Tati’s gloriously choreographed, nearly wordless comedies about confusion in the age of technology reached their creative apex with Playtime. For this monumental achievement, a nearly three-year-long, bank-breaking production, Tati again thrust the endearingly clumsy, resolutely old-fashioned Monsieur Hulot, along with a host of other lost souls, into a bafflingly modernist Paris. With every inch of its superwide frame crammed with hilarity and inventiveness, Playtime is a lasting testament to a modern age tiptoeing on the edge of oblivion.
SPECIAL EDITION DOUBLE-DISC SET FEATURES
• All-new, restored high-definition digital transfer
• Video introduction by writer, director, and performer Terry Jones
• Selected scene commentary by film historian Philip Kemp
• Au-delà de “Playtime,” a short documentary featuring archival behind-the-scenes
footage from the set
• Tati Story, a short biographical film about Tati
• “Jacques Tati in Monsieur Hulot’s Work,” a 1976 BBC Omnibus program featuring Tati
• Rare audio interview with Tati from the U.S. debut of Playtime at the 1972 San Francisco
International Film Festival (Courtesy of Pacifica Radio Archives)
• Video interview with script supervisor Sylvette Baudrot
• Cours du soir, a 1967 short film written by and starring Tati
• Alternate international soundtrack
• New and improved English subtitle translation
1967
124 minutes
Color
Dolby Digital Stereo 2.0
French
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Badlands, a film by Terrence Malick
Terrence Malick introduced his odd yet highly compelling filmmaking style in this 1973 feature, inspired by the long murder spree of Charles Starkweather (here Kit Carruthers, played by Martin Sheen). Carruthers is a garbage man who spies Holly (Sissy Spacek, who narrates disaffectedly) twirling her baton, soon after he's shot her family dead and they're on the run, living in the woods and the badlands of the northern midwest as they try to get to Canada to make a hastily planned escape. Body counts rise, but Malick isn't overly concerned with the violence. He takes us inside the heads of this bizarre duo, the quiet sociopath Kit and the even quieter neurotic Holly. One of cinema's most curious character studies and probably still Malick's best film.
SPECIAL EDITION DOUBLE-DISC SET FEATURES
• All-new, restored high-definition digital transfer
• Video introduction by writer and director, David Gordon Green
• Selected scene commentary by film historian Philip Kemp
• Audio commentary featuring art director Jack Fisk, costume designer Patricia Norris, and casting director Dianne Crittenden
PLUS: A booklet featuring essays by critic Adrian Martin and director of photography Tak Fujimoto
1973
94 minutes
Color
Full Frame - 1.33
Widescreen Anamorphic - 1.85
Dolby Digital 5.1 Surround - English
Dolby Stereo 2.0 - English
Dolby Digital Mono 1.0 - French
Subtitles - English, French
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Fast, Cheap and Out of Control, a film by Errol Morris
The film interweaves the stories of four obsessive men, each driven to create eccentric worlds of their dreams, all involving animals: Dave Hoover, a lion tamer who idolizes the late Clyde Beatty, and who shares his odd theories on the mental processes of wild animals; George Mendonça, a topiary gardener who has devoted a lifetime to painstakingly shaping bears and giraffes out of hedges and trees; Ray Mendez, who is fascinated with hairless mole-rats, tiny buck-toothed mammals who behave like insects; and Rodney Brooks, an M.I.T. scientist who has designed complex, autonomous robots that can crawl like bugs without specific instructions from a human controller. As the film proceeds, thematic connections between the four protagonists begin to emerge: the lion tamer and the topiary gardener look back at ways of life which are fading from the scene; the mole-rat specialist and the robot scientist eye the future, envisioning creatures that may someday replace the human race.
The film's style is as adventurous as its subject matter. Working with Oscar-winning cinematographer Robert Richardson ("Natural Born Killers," "Casino"), Morris utilizes numerous film formats and resolutions--including black & white, color, 35mm, 16mm, Super-8 and video, as well as stock footage, old movies and cartoons--to create a singularly impressionistic collage of images. Morris' trademark unblinking interviews were shot with his invention, the Interrotron, which allows his subjects to look directly into the camera lens and, at the same time, have eye contact (through an image projected on a teleprompter) with Morris. The film's unique vision is echoed by Caleb Sampson's haunting and powerful score.
SPECIAL EDITION DOUBLE-DISC SET FEATURES
• All-new, restored high-definition digital transfer
• Video introduction by writer and director, Errol Morris
• Selected scene commentary by film critic, Roger Ebert
• Audio commentary featuring cinematographer Robert Richardson
PLUS: A behinds the scenes look at the score of composer Caleb Sampson
1997
82 minutes
Color
Full Frame - 1.33
Widescreen Anamorphic - 1.85
Dolby Digital 5.1 Surround - English
Dolby Stereo 2.0 - English
Dolby Digital Mono 1.0 - French
Subtitles - English, French
